ROLE OF SOCIAL MEDIA INFLUENCERS IN PROMOTING SUSTAINABLE PRODUCTS AND PRACTICES AND THEIR POTENTIAL TO DRIVE POSITIVE CHANGE

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Published: Jul 6, 2024
Keywords:
Social Media, Social Media Influencers, Sustainability, Consumption Behaviour.

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Dr. Pooja Sharma
Associate Professor, BSSS-Institute of Advanced Studies, Bhopal
Dr. Darshan Subherwal
Assistant Professor, BSSS, Bhopal

Abstract

Social media influencers have emerged as powerful agents of change, influencing consumer behaviors and attitudes towards sustainability. This comprehensive literature review examines the evolving role of social media influencers in promoting sustainability and driving positive change. Drawing from a wide range of studies, the review explores the effectiveness of influencer marketing strategies, the impact of authenticity and credibility, and the potential challenges and ethical considerations associated with sustainability-focused influencer campaigns. The findings highlight the significant potential of social media influencers in accelerating the adoption of sustainable practices and products, while also identifying areas for future research.

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How to Cite
Dr. Pooja Sharma, & Dr. Darshan Subherwal. (2024). ROLE OF SOCIAL MEDIA INFLUENCERS IN PROMOTING SUSTAINABLE PRODUCTS AND PRACTICES AND THEIR POTENTIAL TO DRIVE POSITIVE CHANGE. Galaxy International Interdisciplinary Research Journal, 12(7), 17–27. Retrieved from https://giirj.com/index.php/giirj/article/view/7036
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Vol. 12 No. 7 (2024): GIIRJ
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Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

References

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