THE ROLE OF THE TYPES OF KNOWLEDGE PARTNERSHIPS IN THE MARKETING OF INTELLECTUAL PROPERTY RIGHTS

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Published: Jul 27, 2023
Keywords:
the types of knowledge partnerships, marketing of intellectual property rights, Joint research projects, Establishing academic programmes, Academic exchange programmes

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Prof. Dr. Naji Abdel S. Mahmoud
Department of Business Administration, College of Administration and Economics, Tikrit University, Iraq.
Researcher Mustafa A.W. Saleh
Department of Business Administration, College of Administration and Economics, Tikrit University, Iraq.

Abstract

The research aims to investigate the impact of the relationship between types of intellectual property partnerships and the marketing of intellectual property rights. To achieve this, 19 government and private universities were selected as the field of study. The research methodology adopted was descriptive-analytical. The study population and sample consisted of university leaders in the selected universities, totaling 404 individuals. They were purposefully selected as decision-makers in the respective universities. Data was collected through a questionnaire distributed directly to the sample, and 226 valid responses were retrieved for statistical analysis to determine the correlation and impact between the main study variables and their dimensions.The study results revealed several findings, including a significant impact of the types of knowledge partnerships on marketing intellectual property rights. Additionally, the research presented a set of recommendations.

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How to Cite
Prof. Dr. Naji Abdel S. Mahmoud, & Researcher Mustafa A.W. Saleh. (2023). THE ROLE OF THE TYPES OF KNOWLEDGE PARTNERSHIPS IN THE MARKETING OF INTELLECTUAL PROPERTY RIGHTS. Galaxy International Interdisciplinary Research Journal, 11(7), 333–345. Retrieved from https://giirj.com/index.php/giirj/article/view/5492
Issue
Vol. 11 No. 7 (2023)
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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