LINGUOCULTUROLOGICAL STUDY OF THE LANGUAGE OF ADVERTISING (on the material of English and Karakalpak languages)

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Published: Mar 24, 2023
Keywords:
linguoculturology, advertising, national character, advertising slogan, linguo-stylistic analysis, American society.

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Кулдашев А., Торежанова Алтынай
Karakalpak State Universitynamed after Berdakh, Undergraduate Student of the Faculty of English Linguistics, 2nd Year Student

Abstract

This article is devoted to the study of advertising discourse in the American version of the English language. Advertising is a mirror of the culture of the country, its mentality and national character, which reflects all socio-cultural phenomena. The study reveals not only the linguistic and cultural features of advertising slogans, but also conducts their linguostylistic analysis in order to identify the cultural characteristics of American society.

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How to Cite
Кулдашев А., Торежанова Алтынай. (2023). LINGUOCULTUROLOGICAL STUDY OF THE LANGUAGE OF ADVERTISING (on the material of English and Karakalpak languages). Galaxy International Interdisciplinary Research Journal, 11(3), 269–272. Retrieved from https://giirj.com/index.php/giirj/article/view/4794
Issue
Vol. 11 No. 3 (2023): GIIRJ
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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